"Don't Put All Your Eggs in One Basket"
Continuing Projects:
In May 2015, after an agency pitch, Culture Instinct was contracted to manage the touristic promotion of the Berlinische Galerie - Museum of Modern Art. The Berlinische Galerie collects artwork created in Berlin from 1870 to the present day, with a local focus and international scope. Amongst others, one of its most outstanding collections is artwork depicting the formerly divided city of Berlin and the reunited metropolis
As of September 2015, Culture Instinct will be assisting the renowned travel editor Roland Marske and his team of photographers and journalists, in sales and marketing concepts, with a special focus on event acquisition and diversified key accounts. Over the past 30 years, the Roland Marske team has been traveling across the globe to the most extraordinary places, to capture breathtaking images, make contact with the locals and gain fascinating insights. The collected material is then presented to the wider public in so-called multi-vision shows.
At the start of 2015, I was enthralled to discover the work of the NGO Ackerdemia e.V. and its educational project on sustainable food production and nutrition awareness. Since February 2015, Culture Instinct is supporting the NGO in its cooperations, networks and evaluation processes. Because fieldwork yields knowledge!
Exclusive Projects:
Since March 2016 own tourism column "Diplomatic Travel Club" at Diplomatisches Magazin (Diplomatic Magazine). The Diplomatic Magazine is the leading medium for diplomats in Germany since more than 55 years. Susanne Ceron Baumann is responsible for the conception and implementation in cooperation with the Diplomatic Magazine.
The "Diplomatic Travel Club " allows individual countries to present themselves from a tourist point of view to the diplomatic world . There is also a special section for Germany and Berlin.
In March 2016 Susanne Ceron Baumann organized and moderated in cooperation with the CSR department of ITB Berlin two panel discussions "Best practice examples for the integration of refugees into the tourism industry". The following issues were discussed: How can the tourism industry help to integrate refugees into a normal life in their guest countries? Considering the skills shortage in the tourism industry refugees constitute a big potential.
In February 2015, Culture Instinct had the honor of supporting Turespaña in marketing of the Way of St. James, in EL Camino, Spain. During the Travel and Leisure Fair f.re.e in Münich, as guest speaker on this popular pilgrimage route, I presented my hiking experience in the form of a multi-visual exposition.
In February 2015, Culture Instinct was engaged in marketing Spain as a MICE Destination, in collaboration with the Spain Convention Bureau. Together with representatives from 19 Spanish cities, I toured Germany and Switzerland, facilitating the events, presenting the destinations to the invited agencies as well as fostering the networking between participants.
During the ITB Berlin 2015, I had the great honor of acting as interpreter for the Ajuntament de Pollenca (a municipality in northern Spain) during their press conference, and simultaneously converting the moment-to-moment speech from Spanish to German.
From April 2015 until March 2016, Culture Instinct supported Suite.030, a high class apartment agency, in the sales and marketing of its operations. Suite.030 leases out high class apartments for short- and long-term occupancy and also makes them available for client-specific events. In particular, Culture Instinct supervised various key accounts including those of diplomatic embassies, management consultancies, actor agencies and others.
In April 2015, I gave a multi-visual presentation of the travel experience I gained during my pilgrimage along the Way of St James to members of the Tian Gong Institute (Qi Gong School). My account of walking a distance of 950km in 33 days inspired many in the audience to take this trip and embark on this adventure themselves. Buen camino!